For Arlene, 2020 was a formative year requiring experimentation, soul searching, and product evolution. Over the year, Arlene morphed from being a programmatic AR ads product to a company that’s democratizing immersive marketing for enhanced consumer experiences.

The company’s shift led to product-market fit and foundational traction making 2021 an exciting year to accelerate and scale the company. As Arlene rings in the new year, here are some lessons learned and product roadmap teasers that give more insight into how the company is transforming and revolutionizing the immersive industry.

Simplifying Demand

One of Arlene’s biggest mistakes was initially focusing on…

Immersive marketing made easy

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