For Arlene, 2020 was a formative year requiring experimentation, soul searching, and product evolution. Over the year, Arlene morphed from being a programmatic AR ads product to a company that’s democratizing immersive marketing for enhanced consumer experiences.
The company’s shift led to product-market fit and foundational traction making 2021 an exciting year to accelerate and scale the company. As Arlene rings in the new year, here are some lessons learned and product roadmap teasers that give more insight into how the company is transforming and revolutionizing the immersive industry.
One of Arlene’s biggest mistakes was initially focusing on…
Augmented reality (AR) is helping companies forge deeper connections and experiences with target consumers. Social platforms like Instagram, Facebook, and Snapchat have large, engaging audiences that respond well to brand messaging. These channels have been the leading form of consumer-based AR usage with 40% of Generation Z (born 1996–2005) using social AR filters regularly.
The filters have benefits for the brand and the consumer. They (1) create unique experiences; (2) elevate the sales process; and (3) generate results.
Social filters complement current social media trends by allowing users to post about day-to-day activities in more engaging ways. AR filters create…
Starting a company is a challenging process requiring perseverance and determination. What is often not discussed is the emotional toll it can take on budding entrepreneurs. Too often a reasonable work-life balance is replaced with the hustle porn culture of “fake it till you make it” and “always-on.” This leads many entrepreneurs down the path toward depression and anxiety.
Launching a new venture is burdensome enough without the traditional toxic, workaholic lifestyle. Quite often entrepreneurs don’t pay themselves in the early stages, but to the surprise of many, still have to pay their bills and function as adults. Add to…
2020 has presented companies with unprecedented challenges. These challenges have increased society’s reliance on websites and apps for purchases, leading to a large spike in eCommerce traffic. The 33% increase from $1.8 trillion in 2019 to about $2.4 trillion in 2020, shows the industry is seeing significant growth as people shop from home and avoid brick and mortar stores.
As eCommerce gains momentum with adoption and retention, brands seek to better digitize their offline experiences for consumers. Through 3D and AR, brands forge a more immersive connection with consumers that leads to a better shopping experience and more purchases.
Like most businesses, Arlene was impacted by COVID-19. From canceled in-person client meetings to delayed sales events, we have been forced to adjust our day-to-day activities with third parties.
Fortunately, Arlene has been a remote-first company since our inception. It’s ingrained into our DNA. While this form of working presents its own challenges, we see a number of advantages.
An advantage of moving the entire team and client base to remote-only is an increase in productivity. There are no more long commutes, unnecessary distractions, or valueless events and meetings that suck up time. We streamline our interactions and operations towards…
Uplifting Athletes, a non-profit fighting rare diseases, used Arlene’s Social Filters to amplify brand awareness for their 7,000 Mile Challenge virtual race. They enlisted various teams with the collective goal of actively moving 7,000 miles (running, biking, walking, etc.) to support those with rare diseases. The event was a success with 12,000 total miles run, $50,000 raised across 650+ donations, and 375 sign-ups.
Arlene helped with brand awareness and provided two Instagram AR filters for the event: a branded face mask and a gold medal.
Arlene strives to democratize 3D and AR experiences so that any person or brand can deliver AR ads at scale. For our products to serve everyone, we must be inclusive of everyone. We commit to making diversity, equity, and inclusion part of our DNA — from how we build products to how we build our team. Arlene is an ally to underrepresented groups and will fight racism, bigotry, and hate.
Diverse people, experiences, and thought drive progress at Arlene. We’re proud to hire and do business with black, Latinx, female, LGBTQ+, veteran, and all groups that have been underrepresented.
The international market for AR products will increase by 80% to reach $165 billion by 2024 and nearly 70% of consumers expect retailers to integrate with AR technology by 2021. Today, 61% of consumers prefer to shop at eCommerce stores that offer an AR shopping experience, and up to 40% of these consumers actually end up purchasing a product once they’ve experienced it through AR.
While many brands recognize this opportunity, very few have moved beyond the experimentation phase and even fewer consider AR an integral part of their marketing strategy.
Augmented reality helps brands drive tangible business outcomes and…
eCommerce is growing rapidly and brands are seeking ways to better digitize offline brick and mortar experiences. 3D/AR technology allows consumers to preview and engage with photorealistic objects, creating moments that increase conversions by 2.5x and reduce product returns by 20%.
Due to 3D/AR’s nascency, there is a high barrier of entry for brands to test the waters and quickly validate whether this new format provides incremental value. Brands see value, but don’t want to deal with the hassle of finding 3D design talent and the relevant distribution channels.
We’re excited to introduce Arlene, a platform that democratizes 3D/AR by…
Immersive marketing made easy